Frequently asked questions

Buffer and Hootsuite are scheduling tools: you write, they publish. Plumeo writes with you. It holds the editorial brain of every brand you run (objectives, pillars, key messages, values, what must never be done), turns a dictated idea into a post, spins it into a carousel and a Reel, and has your client approve it without them creating an account. All from Switzerland, on Swiss infrastructure.

You paste in 5 to 30 real posts from the brand. Plumeo extracts a structured voice profile: vocabulary, turns of phrase, how it opens and closes, and above all the anti-patterns, the things it never does. You can also import carousels as PDFs, split slide by slide, so it learns how ideas progress and not just how sentences are built. After that, every published post joins the corpus. And if you enter views and reactions, the analysis draws first on what actually worked with that brand's audience.

That is the main mode. You write your idea in three words, or dictate it. Plumeo asks the two or three questions that are missing, specific to that idea, then builds the brief before writing. Transcription runs on Whisper hosted in Switzerland at Infomaniak, and the audio is never kept, neither by us nor by the host. This clarification step uses no quota.

Yes, from eight angles: idea or concept, lessons learned, social proof, taking a stand, how-to, behind the scenes, quote, inspiration. Each form changes the structure of the post, not just its vocabulary: lessons learned opens on a lived situation and keeps the takeaway for the end, social proof opens on the result and stays factual. If the brief lacks the material a form calls for, the instruction explicitly forbids inventing it.

Yes, from the approved post, without a second round of strategic thinking. Plumeo produces a carousel script of 5 to 8 titled slides, and a Reel script with the hook for the first three seconds, the spoken-language sequences and the on-screen text with timings. These are scripts, not visuals: the layout stays with you or your designer.

Both. A post is read once; a profile is read by someone who just discovered the brand. Plumeo covers the eight permanent texts: LinkedIn headline and About, Instagram bio, Facebook Page description, LinkedIn Page tagline and About, banner texts. It starts by diagnosing what is already live, quoting the wording that jars, before proposing anything. That analysis uses no quota.

Yes. You set a rhythm, say Tuesday and Thursday on LinkedIn, and the brand's content pillars rotate automatically across the slots. You can rotate a second axis, the form of the posts, so that six weeks don't give you three publications repeated twice. If you don't know what your pillars are, Plumeo detects them from the corpus by grouping posts by meaning. It is a proposal, never an automatic save.

Yes, fully. Every variation is editable right in the app, and you can regenerate as many times as you like until the tone is right.

Your choice, depending on your plan, in two families. Sovereign, hosted in Switzerland at Infomaniak in Geneva: Apertus, the AI built by EPFL and ETH Zurich, Mistral Small which is our default, and Gemma. Voice transcription uses Whisper, also hosted in Switzerland. International performance, processed outside Switzerland and never used for training: Claude Sonnet (Anthropic), GPT (OpenAI) and Mistral Large. You choose per generation, and you can stay sovereign end to end.

You generate a link from the post page and send it, with an automatic email if you enter the address. Your client sees the posts exactly as they will appear on each network, approves or asks for a change with a comment. Their feedback lands in the section of the network concerned, with a "Fixed it, resubmit" button. The thread of every round stays available, and you are notified once, when they have finished reviewing.

Never. That is a design decision: the tokenised link is the only key, valid for 30 days, revocable at any time, and it grants access to that post only. Not to your account, not to your other brands. The same goes for the profile text pack, sent as a read-only link where your client copies their texts with, under each one, exactly where to paste it.

Yes, and that is the main use case. Each brand has its own editorial brain, voice profile, pillars, connected social accounts and quota. Nothing travels between brands: corpora are neither shared nor crossed. The Business plan covers five, and we adapt beyond that.

LinkedIn, Instagram and Facebook with direct publishing via the official APIs, plus automatic scheduling on all three networks (you pick the date and time, the post goes out on its own).

Three prerequisites, imposed by the Meta API (and shared by every tool on the market like Buffer, Hootsuite or Later): (1) a personal Facebook account for authentication (the Meta API has no working 100 % Instagram login); (2) an Instagram Business or Creator account, with free instant conversion in Instagram → Settings → Account → Switch to professional account; (3) a Facebook Page linked to your Insta account. If you don't have one, Meta's wizard offers to create a "ghost" Page in 30 seconds during the connection (you won't need to use it, it's just the technical bridge required by Meta).

Via official OAuth: one click on "Connect LinkedIn", you approve the authorisation at LinkedIn, plumeo.ch receives a signed token. You never give us your password.

Yes via the multi-brand plans (Business). Each brand has its own independent LinkedIn / Instagram / Facebook connection.

Only the posts you publish are sent to the networks, via their official APIs. Source content, your drafts, your brand voices stay with us, in Switzerland.

14 days of full access, no credit card. At the end you pick a plan or let your account expire. Your data is kept for 30 days then deleted (GDPR).

Yes anytime from your billing area. Stripe prorates the difference automatically.

One click from your billing area. You keep access until the end of your paid period.

Yes for TWINT (instant payment from your Swiss banking app) and credit cards (Visa, Mastercard, Amex), via Stripe. Apple Pay and Google Pay are also supported. SEPA bank transfer is under consideration, let us know if it's a blocker.

The Business plan handles 5 brands for 149 CHF/month (~30 CHF per brand). For larger volumes, contact hello@plumeo.ch.

In Switzerland, on Infomaniak infrastructure, in Geneva datacentres running on renewable energy. No data leaves the country, except the content you explicitly choose to publish on social networks, and the generations for which you yourself pick an international model.

No. Your texts serve only to produce content for the brand concerned. They are not shared between brands or between clients, and are never fed into model training, neither at Infomaniak nor at the international providers. The semantic analysis that groups your posts by theme also runs in Switzerland, at Infomaniak.

Yes, end to end. By selecting only the Infomaniak models (Apertus, Mistral Small, Gemma), no data leaves Switzerland at any stage: not post generation, not voice transcription with Whisper, not the semantic analysis of the corpus, not the hosting. Few tools on the market can claim that, and it is verifiable: the model used is shown on every generated post.

Yes, at any time. A "Download ZIP export" button in My account produces a file with all your posts, variations, brand voices, connected accounts and subscription history, in CSV and JSON readable in any spreadsheet. In line with art. 20 GDPR and the Swiss FADP.

Yes. See our privacy policy for the detail: Swiss hosting, lawful processing, right to erasure honoured, no tracking cookies.

Starter plan: within 48 business hours. Pro plan: within 24 hours. Business plan: within 4 business hours + direct line.

Starter and Pro plans: self-service onboarding with built-in wizard. Business plan: 1-hour kickoff session offered with a team member.

Of course, write to hello@plumeo.ch with your availability, we'll suggest a 15-minute slot.